Media analysis has to adapt in order to keep up with the ever-evolving needs of businesses. While large monthly reports, over-saturated with data, used to be acceptable, media analysis company Focal Points is challenging that norm.
“If you’re still receiving Excel pivot tables disguised as ‘insights’, it’s time to find yourself a new media analysis provider. You deserve better,” says the team at Focal Points.
Cutting-edge media analysis offers much more than spreadsheets and statistics. What it should be is something special and exciting. True insight looks beyond the numbers to the details and trends.
Media analysis: What is the ‘new normal’?
Considering the tough economic climate, businesses everywhere are tightening their belts in an attempt to save profits, retain staff and stay in business.
Numerous companies have had to put their monthly media monitoring contracts on hold, however, there is still a need for highly targeted reporting. Instead of completely scaling back your media analysis budget, Focal Points suggests making use of commissioned reports.
These sleek, powerful reports offer the information businesses actually need, coupled with an astounding turnaround time. Reaction time is key these days; reports can be created within 24-hours of the launch, campaign or event taking place — offering real insights soon enough to act on them.
Speed and insight are at the core of future-ready media analysis
Focal Points believes that speed and insight are at the core future-ready media analysis. Having gone fully-remote since the beginning of lockdown in South Africa, the company has reported processing data almost in real-time. This means that its clients are able to utilise reports to build proactive strategies.