Knowing when to use sentiment analysis builds on understanding
what the solution does.
From here, you can consider implementing it when conducting the following:
- Reviews and mentions: Observe if your offering is positive or negative online.
- Industry research: See what aspects of your industry are thriving or failing.
- Competitor benchmarking: Use sentiments around competitors to improve your own standing.
- Keyword tracking: Use sentiment to learn more about topics and trends to build your future strategies.
Need a quick refresh? Take a look at our blog,
Sentiment analysis — a definition.
*Image courtesy of Canva