All the media and PR buffs can agree: Clip counts and sentiment analysis make a good team. Ever stopped to consider what each brings to the table and how they benefit your brand together? Read on to find out.
A clip count is the amount of articles and posts that mention a brand. They are detected using AI.
Sentiment analysis identifies a user's sentiment in a particular piece of data. Words are used to classify a text as positive, negative or neutral — revealing how the user feels.
This form of analysis determines favourability, giving brands deeper insights into clippings.
You cannot have sentiment without data, and you cannot understand data better without analysis. The duo go hand in hand.
But wait, there's more to the conversation. Here's
When to use sentiment analysis.*Image courtesy of Canva